Why Buy Champion

Pricing For Every One

What Is C-Plan Pricing:

C-Plan is exclusive pricing established to reward employees of the companies and organizations that do business with the Champion Automotive Group. To demonstrate our appreciation, we are offering you C-Plan from Champion Chrysler Jeep Dodge RAM.

Who Is Eligible:

Any active employees (full-time, part-time & contract), retirees and/or spouses of GM, Ford, Auto Suppliers, Government, School System, Michigan University and many others are eligible to purchase or lease two vehicles per year under the C-Plan. Subsidiary Company employees are also eligible. With the money you’re saving through C-Plan you might consider a vehicle you never thought possible…Until Now!

New Express Pricing:

Within minutes of selecting your vehicle, you will be presented with your C-Plan pricing!

Bird Dog Program

Earn cash rewards for every new customer you send us who purchases a new or pre-owned vehicle from champion. Earn up to $3000 a year.

10 Point Value Guarantee

  • CHAMPION CHRYSLER-JEEP-DODGE RAM is the county’s #1 volume Chrysler, Jeep & Dodge dealer!
  • CHAMPION CHRYSLER-JEEP-DODGE RAM is the only dealership in the Lansing area that sells all three Chrysler LLC brands.
  • CHAMPION CHRYSLER-JEEP-DODGE RAM community involvement: March of Dimes; Boys and Girls Club; Make a Wish Foundation; Hope Clinic; Sparrow Hospital; Motts Hospital; Toys for Tots; Michigan State University; Central Michigan University; University of Michigan; Cleary University and Alzheimer’s Association.
  • CHAMPION CHRYSLER-JEEP-DODGE RAM is Lansing’s only a 5 star dealership!
  • Every Pre-Owned Vehicle at CHAMPION CHRYSLER-JEEP-DODGE RAM comes with a 100-point inspection!
  • Every Pre-Owned Vehicle at CHAMPION CHRYSLER-JEEP-DODGE RAM comes with an Exclusive Autobiography!
  • CHAMPION CHRYSLER-JEEP-DODGE RAM has a Factory Approved direct repair collision facility!
  • CHAMPION CHRYSLER-JEEP-DODGE RAM offers Certified Sales Professionals/Certified Factory Trained Technicians!
  • CHAMPION CHRYSLER-JEEP-DODGE RAM has over $340,000 parts inventory!
  • CHAMPION CHRYSLER-JEEP-DODGE RAM will provide every customer with scheduled Shuttle Service at No Extra Charge!


Corporate VIP

VIP is an exclusive business to business program offered by The Champion Automotive Group to member business employees. This includes State of Michigan employees, also referred to as the State of Michigan VIP program.

V.I.P. Members who purchase or lease a New/Used vehicle from CJDR receive:

  • The most exclusive and benefit-loaded program offered anywhere.
  • Employee discount for all Vehicle models!
  • Exclusive “V.I.P. e-Newsletter” full of information that customers are asking us about!!
  • Access to all available commercial & business programs!
  • Complimentary Membership in the V.I.P. Owner Care Program (see below)
  • An additional $500 on trade-in allowance (where applicable, must present state badge prior to trade evaluation)
  • Preferred pricing on over 600 certified used cars and trucks


  • 10% off all parts & service work (excludes insurance repairs and deductibles)
  • Free car wash with every service visit
  • Free drop-off and pick up shuttle service


Upon the purchase or lease of a new vehicle, VIP Members will receive at no cost immediate membership in the Owner Care Program (a $460 retail value) which includes:

  • Up to Twelve lube, oil and filter changes (determined by term of lease or loan) – provides oil, oil filter changes and vehicle lubrication.
  • First day rental – coverage up to $30/day for any dealership mechanical repairs or service.
  • Alternative transportation – coverage up to $150 (per occurrence) any time a mechanical component fails, causing the vehicle to be inoperable and repairs take overnight.
  • Towing allowance – coverage up to $50 per occurrence